Brand strategy.
Creative production.
I work with brands to figure out what they want to say and make something worth paying attention to. That can mean planning a campaign, writing a website, or getting behind the camera.
Since 2015Strategy + storytelling
Stories I helped
bring to life.
Shot + edited
This Is Marlena
I filmed and edited the full documentary, following Marlena through New York City. The film features an original score.
Play aboveShot + edited
UP Partnership — Dual Credit: Totally Worthy
Play aboveShot + edited
UP Partnership — City & Government
Green-screen production, including filming the background plates.
Play aboveShot + edited
Good Skin Knowledge — A Story That Travels
Case studyEdited + filmed interviews
HSC — Just Pay Highlight 2026
Play aboveMore films I shot and edited
Shot + edited
Palo Alto College — 40th Anniversary
Shot + edited
Alamo Colleges — Árbol de la Vida
Shot + edited
Key Ideas — There Is Glory in Our Story
Shot + edited
Austin Speech Labs — Tom’s Story
Case studyShot + edited
UP Partnership — Dual Credit Campaign
Case studyUP Partnership — TSI Explainer
Play aboveThe Wash Tub — Again and Again
Play aboveThe Wash Tub — Life Gets Messy
Play aboveState of the Sector: The Musical
Case studyUP Partnership — The Path
Play aboveMotion + Animation Collection
Key Ideas Social Content
Camera & aerial cinematography credits
Selected camera work
Shot and aerial cinematography. Editing by others.
Restore Tech AcademyCinematography + drone
AAD — 2023 President’s GalaCinematography + drone
TPR — Dr. Hill Honoree VideoCinematography + drone
The Witte — Staying AliveCinematography + drone
Texas A&M–San Antonio — Dream MakersCinematography + drone
The Arc of San Antonio — A Game for LifeCinematography + drone
Selected campaigns
& creative work.
I've worked across financial services, education, healthcare, nonprofits, and public-sector campaigns. Each project explains the context and my contribution. Select a card to read more.
This Is Marlena
A documentary I shot and edited, following Marlena through NYC.
This Is Marlena
The context
A first-person film centered on Marlena's own voice.
My contribution
Filmed and edited the entire documentary, following Marlena through New York City. The film features an original score.
Key Ideas Website
A full website redesign built around clearer services and stronger search visibility.
Key Ideas Website
The context
Make the agency's services and work easier to understand online.
My contribution
Website structure, service messaging, and the SEO foundation across core pages.
I led the redesign of keyideas.net, restructuring the site, sharpening the messaging, and building out the SEO foundation across its core pages.
Firstmark Credit Union
Brand and campaign work for a community credit union.
Firstmark Credit Union
The context
Brand and campaign communications for a community financial institution serving South Texas.
My contribution
Brand strategy, campaign messaging, and creative direction.
Emmy-nominated cinematographyArc of Their Lives
The documentary campaign that earned me a regional Emmy nomination for cinematography.
Emmy-nominated cinematographyArc of Their Lives
The context
Fundraising and awareness stories about people with intellectual and developmental disabilities and their families.
My contribution
Cinematography and production. My cinematography received a regional Emmy nomination.
Reflection of You
A campaign about identity, recognition, and belonging.
Reflection of You
The context
A campaign about identity, recognition, and belonging.
My contribution
Campaign strategy and creative across film and digital.
Compassionate USA
A national campaign built for local participation.
Compassionate USA
The context
A national campaign designed for participation by local communities.
My contribution
Brand activation, content, and practical campaign tools.
Youth Policy SA
Making civic work easier to understand and act on.
Youth Policy SA
The context
Make civic information more accessible to young people.
My contribution
Audience research and digital communications.
Austin Speech Labs — Tom's Story
A documentary story I conceived, shot, and edited.
Austin Speech Labs — Tom's Story
The context
Tell a personal story about recovery after a stroke.
My contribution
Developed the concept, filmed Tom's story, and edited the finished documentary.
I developed the idea and shaped Tom's story around his recovery after a stroke, then handled the cinematography and edit for the finished film.
The words behind
the work.
I write scripts, website copy, case studies, proposals, reports, and presentations. These examples connect the writing to its finished context.
Website messaging
Key Ideas website redesign: site structure, clearer services, messaging, and SEO foundations.
Explore the websiteConcept & script
UP Partnership's The Path. My contribution was the concept and script.
Watch the finished filmSocial content
Ongoing Key Ideas content, including platform-specific video edits and work tied to campaign calendars.
Browse social workFrom the brief
to delivery.
Over the past decade, I've worked on brand campaigns, films, websites, and live events. I've led teams, worked directly with clients, and handled the schedules and budgets behind the work. I like being involved early and staying with a project until it's ready to go.
Do the homework
Audience, market, and competitor research; performance data; and the client conversations that usually reveal the real problem.
Make a useful plan
Positioning, messaging, campaign strategy, channel choices, budgets, and a clear brief the team can actually work from.
Stay close to the work
Creative direction, production, vendors, schedules, reviews, and delivery. I like leading the team without disappearing from the making.
The filmmaker with an accounting degree.
It sounds like an odd combination. It's also why I'm comfortable moving between the story, the budget, the client, and the work itself.
As Art Director at Key Ideas, I lead brand, marketing, and content strategy across nonprofit and commercial work. Projects span video, web, SEO, social, paid media, print, and photography.
Before and alongside that role, I directed and produced more than 100 commercial, documentary, nonprofit, and branded projects. English and Portuguese are fluent; Spanish is conversational.
Let's talk.
Open to brand, content, creative production, and project roles in Austin or remote.
lima.fabiok@gmail.com